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HELAN Philosophy


The choice of those years was undoubtedly pioneering since the “Green Wave” that has now invaded almost all sectors of the commercial market had not yet set into the realm of cosmetics. Indeed, tradition and age-old herbal experience seemed dormant, buried by a hectic race to modernism.

Instead, in a small artisanal laboratory the first natural formulas were created. These paved the way to the first cosmetic lines by Helan which were presented first to pharmacies that had a galenic laboratory and later, in the eighties, to herbalist shops which hosted Helan products with a greater emphasis.


We firmly believe in the goodness of the natural world and in respecting its most genuine intimacy. Indeed, we were the first to affirm that hypoallergenic, safe and effective cosmetic products could be verified with non irritating dermatological tests carried out without the use of animals.

Only limitless faith in a vision of the World in a Natural Way, could have pushed us to realize cosmetic products with vegetable extracts and oils, essences, honey and scented waters that could grant wellness and beauty in virtue of their active ingredients’ riches and their great affinity to the skin.


The company mission has always been, right from the beginning, to formulate and produce cosmetics conceived and realized in harmony with the skin’s physiology and nature as well as the environment and animal world.

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